coconutVIRTUAL PROFESSIONALS

At Coconut we connect founders and businesses with top-tier remote talent while prioritizing meaningful, reliable partnerships. We believe success happens when everyone wins. Clients achieve their goals, and our virtual professionals find purpose and growth in their work. We're currently looking for experienced top talent to fill the role below:

Job ID: 1787609526047

Conversion Rate Optimization/ Sales Funnel Analyst

  • Remote
  • $1,800 to $2,150 / month
  • Full-time · 40 hrs/week
  • Timezone: Pacific time business hours

Job Description

Experience Needed / Responsibilities

  • Analyze the Shopify sales funnel end to end: ads, landing pages, PDPs, checkout, cart abandonment, segmentation, and post-purchase.
  • Audit conversion drop-offs and identify the highest-impact opportunities.
  • Review Meta ad data, including video drop-off, click-through rates, and ad-to-landing-page message alignment.
  • Set up and manage Mouseflow across top landing pages; expand coverage from 2 to 6–7 pages.
  • Run and monitor A/B tests through A/B Convert until results reach sufficient conversion volume.
  • Pull and reconcile performance data across Shopify, Meta, Triple Whale, Amir tracking, and other relevant systems.
  • Maintain a testing and optimization backlog with hypotheses, proposed changes, status, outcomes, and next steps.
  • Recommend landing-page, messaging, funnel, and UX changes based on data.
  • Coordinate agency, design, and internal stakeholders to get approved changes implemented.
  • Track seven landing-page projects through launch and ongoing optimization.
  • Deliver findings and recommended actions back to the client

Good to Have

  • Triple Whale, Mouseflow, A/B Convert, Amir tracking, Meta Ads Manager, or similar platforms
  • Experience with Shopify stores doing $1M+ annually
  • AI-enabled analysis experience, including tools such as Claude
  • Familiarity with landing-page UX, PDPs, direct-response messaging, and conversion-focused design
  • Experience coordinating agencies or cross-functional execution
  • Background at a $10M+ DTC Shopify brand for an Elite-level search

Non-negotiable Requirements

  • Experience working with high-volume Shopify stores; store scale matters more than years of experience
  • Strong CRO and DTC e-commerce funnel knowledge; Self-directed project management and clear reporting
  • Data analysis and A/B testing experience

Industry Tools / Experience

  • Shopify, Meta Ads Manager, Triple Whale, Mouseflow, AB Convert, Klaviyo

Before Applying

To streamline your application, please carefully review and complete ALL ITEMS below before proceeding to the application form.

1

English Proficiency Rating

You will need to enter your CEFR English proficiency level in the application form. If you're unsure of your rating, you can take a quick assessment here.

2

1-Minute Introduction Video

Record a short video introducing yourself (Loom works best) and paste the link in your application. Tell us who you are, what you've done, and why this role fits you.

Set your video to "Anyone with the link can view." Videos with broken, private, or dummy links will result in disqualification.