Marketing & Operations Coordinator

Experience Needed / Responsibilities

• Own day-to-day marketing operations and keep marketing projects moving from planning through execution.
• Maintain marketing calendars, campaign timelines, and product launch schedules to ensure deadlines are met.
• Coordinate with agencies, freelancers, contractors, and other external partners to keep projects on track.
• Organize and maintain creative assets, marketing files, and internal documentation.
• Upload blog content and educational resources to support AI search optimization and organic visibility.
• Build, schedule, and manage email marketing campaigns.
• Create and maintain automated email flows and customer nurture sequences.
• Manage email marketing calendar and customer segmentation.
• Monitor email campaign performance and recommend improvements to increase engagement and conversions.
• Schedule and publish content across Instagram and TikTok.
• Coordinate user-generated content (UGC) campaigns and manage relationships with creators and influencers.
• Maintain an organized content library and track content performance metrics.
• Research competitors, skincare industry trends, influencer opportunities, and emerging marketing strategies.
• Support ecommerce operations by coordinating product launches, promotions, website updates, and FAQ maintenance.
• Monitor the website for issues and coordinate fixes when necessary.
• Manage the Faire wholesale storefront.
• Process wholesale inquiries and coordinate retailer sample shipments.
• Maintain retailer and wholesale partner databases.
• Prepare wholesale sales materials and track follow-ups with boutiques, spas, and retail partners.
• Lead preparation for the bi-weekly Customer Insights meeting.
• Compile reports covering Shopify and Amazon reviews, customer support trends, sales performance, marketing performance, competitor activity, and emerging opportunities.
• Maintain a centralized database of customer feedback, objections, FAQs, product requests, marketing ideas, and retailer insights.
• Provide executive support through calendar management, inbox management, meeting coordination, research, documentation, and occasional travel logistics.
• Support strategic initiatives including wholesale expansion, customer segmentation, AI optimization, retail readiness, customer retention, conversion rate optimization, product launches, holiday campaigns, and strategic partnerships.

Good to Have

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• Highly organized with excellent project coordination skills.
• Strong experience supporting marketing operations and campaign execution.
• Experience with email marketing, automation, and audience segmentation.
• Comfortable managing multiple projects and stakeholders simultaneously.
• Strong attention to detail and ability to build repeatable systems and processes.
• Proactive, self-driven, and able to follow projects through to completion.
• Strong research and analytical skills for customer insights and market research.
• Excellent written and verbal communication skills.
• Ecommerce experience, preferably with skincare or consumer products.
• Wholesale or retail partnership experience.
• Experience managing creator or influencer relationships.
• Familiarity with AI search optimization (AIO) and content marketing.
• Experience preparing reports and presenting customer insights.
• Interest in skincare, beauty, or wellness industries.
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Non-negotiable Requirements

Industry Tools / Experience

• Klaviyo, Canva, Shopify and AI for analysis